From design concept-to-delivery

Design is at the very heart of cdd. Working closely with customers to create great product is what we really enjoy.

All of our designers specialise in specific product categories and work directly with our customers to ensure each range co-ordinates well within the store and the shapes, prints and graphics reflect the latest seasons' trends.

We invite buyers to spend a creative day with us working on new ranges and designs, making the most of our CAD capabilities and exploring our extensive print library. Many of our export customers will combine their visit into a London shopping trip.


"our designers are fully trained and highly skilled in CAD design"

- Emma Beck, Design Director

Our designers at cdd are fully trained across Adobe Suite packages as well as Kaledo Style and Print software.

We are able to CAD detailed range boards for customer range building meetings and we create all technical flat drawings for our specification packs ready for production.


"new print designs are continually in development"

- Emma Beck, Design Director

Did we mention prints?  Yes, we have an extensive library of registered prints with the in-house capability to re-colour and design brand new, exciting artworks across all fabric bases.


We use specialist CAD programs to create beautifully detailed artworks based on current trends and customer feedback.


"we have over 20 years experience in working with silk"

- Laura Hatfield , Founder

What we offer

  • silks ranging in different weights and finishings

  • top quality jersey fabrics

  • summer and winter woven cottons

  • wide range of lace designs and qualities

  • warm snuggle fleeces

cdd london studio has an experienced team of fabric technologists based both in London and China. This team enables us to offer a full service of development and sourcing of raw materials tailored to the performance, aesthetic, sustainability and costs specified by each customer.


Working with established suppliers in the industry we offer an extensive range of high quality lace and trims and are able to quickly source on request. 


"trend research is an important part of our role as designers, we always stay on top of the latest trends"

- Emma Beck, Design Director

We always aim to listen, review and respond to trends, translating our customers’ exclusive needs and delivering volume winners or collections of coordinated items for the target consumer. 


Our designers keep up-to-date with the latest fashions by having access to the latest design forums, and with regular international trips and visits to leading European trade shows. This allows us to determine and reflect all the latest international styles in our mood boards and concept ranges.


"we are able to amend patterns very quickly and accurately here in the UK"

- Lynn Blackman, Senior Technologist

We follow the development of all our garments throughout all stages of fit and quality control checks. Our Product Development team has 

extensive knowledge of garment fitting and pattern development and are specialists in fit reviews and managing customer requirements and garment finishing.

Our highly skilled in-house pattern cutters enable our designers and production managers to work together in the studio to maintain a high quality of fit and design.